Smith & McLaurin

MANUFACTURER / GLOBAL SUPPLIER OF SELF-ADHESIVE LABEL, TICKET AND TAG MATERIALS

A bespoke ‘Swatch’ was commissioned by Smith & McLaurin for their premium label market customers and our concept took the form of a Designer Survival Kit, in which we included a pen, micrometer, craft knife, magnifying eyeglass and of course a whisky miniature for those late nights! Complete with a full set of paper stock swatches of course, all contained in a custom pack manufactured in Promolyte.

The swatch books included were bold, modern duotones which created impact on first viewing and the metal embossing featured on the cover and inside lid added uniqueness and style to the set.

CLIENT: Smith & McLaurin

AGENCY: RBDW

ROLE: Design concepts and complete production through to manufacture

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